Jerry Ades self-fashioned booking agency, widely known as Famous Artists, started as a small agency that sprang from the demised General Talents of Norby Walters. Because of his innovation and unparalleled dedication for the craft, however, Famous Artists had grown to become a $40-million business with more than 150 clients in the music industry. Ade identified “the nuances” of the market as the key to his agencies success. By this, he meant Famous Artists established association with the radio industry. When asked about his secret to his thriving business, he made mention of the art of radio formatting. According to him, this allowed his artists to have a multi-format record that equally had a pull on the CHR, power, urban and black formats. Ade said it was through radio formatting that was, moving a band from one format to another that he was able to help his handled artists grow in the business and rise above their competitors.

Jerry Ade further expounded on the art of radio formatting as selecting concert sites that were in line with the artists radio base, then moving on to venues that either reflect the radio format crossover or lead to it. Among the clients that Ade used to boast of were Latin-based acts Seduction, George LaMond, Sweet Sensation and Mellow Man Ace. He referred to these artists as among those with careers that grew because of radio formatting.

The growth of Ace in the music industry could be traced back to the time when Famous Artists of Jerry Ade tried to launch the group in a strictly Latin club scene, then to pop clubs such as Magic Mountain in L.A., and then to theme parks in front of kids from all walks of life. As for the New Kids on the Block, the transition was from black music to pop, when the group was partnered with pop star Tiffany. From this, New Kids emerged and grew as one of the most applauded multi-formatted bands of its time. Even the groups Scatterbrain, Vain and Spread Eagle were able to reach the peak of their careers through the strategies of Famous Artists, all conceptualized by Ade.
Jerry Ade trail blazed geographical variation as one of the most effective artists Famous Artists utilized to build up the careers of his clients. Up until today, the results of his hard work are seen as several contemporary booking industries make use of his strategies to boost the careers of their clients.